Emirates News Agency – ‘Sharjah Tourism’ to launch SITTF on Thursday


SHARJAH, 19th November, 2022 (WAM) — Under the patronage of His Highness Sheikh Sultan bin Mohammed bin Sultan Al Qasimi, Crown Prince, Deputy Governor of Sharjah and Chairman of Sharjah Executive Council, the 9th edition of Sharjah International Travel and Tourism Forum (SITTF) will be held on Thursday, November 24, 2022, under the theme “Building a Resilient Future for Tourism”.

Organized by the Sharjah Commerce and Tourism Development Authority (SCTDA) at the Sharjah Expo Centre, the forum will bring together a host of government officials as well as local and international decision makers, as well as a number of experts in the world of travel, tourism and aviation sector, tourist destinations, economy, hotel entrepreneurs, tour operators and travel content creators on social media platforms.

The forum complements SCTDA’s efforts to strengthen Sharjah’s position on the global tourism map and offers travel and tourism entities the opportunity to explore industry best practices and innovative solutions.

A range of topics on building a sustainable future for tourism will be covered in three presentations and three panel discussions at SITTF. Sessions will shed light on ways to inspire hospitality industries to become more creative and innovative, to develop the competitive capacity of destinations in line with international standards, best practices and global expertise.

The challenges of tourism, an essential dynamic economic sector, will also be honored.

Discussion topics will also include the introduction of modern technologies and various smart options that will support the creation of an integrated tourism environment, develop the sector and ensure its sustainability.

Khalid Jasim Al Midfa, President of SCTDA, said: “Tourism has a strong impact on the economy of countries around the world, as it is associated with a series of dynamic key sectors. Therefore, SITTF translates the emirate’s strategy to envision the future of the tourism sector and highlight the opportunities it offers.

“The wise vision and continued support of His Highness Sheikh Sultan bin Muhammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah

paved the way for the development of the tourism sector in the emirate.

The results are reflected in the high growth rates the sector has experienced in recent years, prompting us to bring global expertise in the sector to develop tourism and its infrastructure through the use of next-generation technologies that support the improving tourist experiences and discussing important new conditions and opportunities for sustainable tourism,” he added.

SITTF is one of Sharjah’s premier tourism events that hosts industry experts to discuss travel and tourism news and share ideas that support the local economy through effective tourist attraction , with a focus on the competitiveness, innovation and sustainability of tourist destinations.

The agenda of the forum includes panel discussions which will be held from 9:00 a.m. to 3:30 p.m. and will address several topics on the future of travel and tourism and the development of innovative ideas, with an emphasis on modern technologies as well as on promising opportunities. to stimulate investment in tourism.

A large group of exhibitors and strategic partners from government and private sectors who will be participating on the sidelines of the forum, include: Environment and Protected Areas Authority in Sharjah (EPAA), Department of Statistics and Community Development in Sharjah, Institute Sharjah Heritage Centre, Sharjah Investment and Development Authority (Shurooq), Sharjah Entrepreneurship Center (Sheraa), Sharjah Tourism Pavilion and Genad Café.


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