New Delhi: As the global tourism industry rebounds as the pandemic recedes, Germany hopes to gain on improved sentiment among travelers from India. The country plans to invest 5 lakh euros in India to promote tourism.
The German National Tourist Board in the country said it saw a 214% increase in business from India in the first half of the year alone.
India is among the top 20 priority markets in the country and received about 9.6 lakh travelers by 2019. Between January and May, the office said it received 1.6 lakh Indian travelers and hopes to reach its number of Indian tourists in 2019 by the end. of 2023. “Right now there is a huge demand from India to travel to Germany. The tourism board will invest 5 lakh euros to promote tourism in India,” he said.
It also aims to promote Germany as a destination for travelers, families and active vacationers interested in culture in the Indian market. Germany accounted for 9% of Indian European trips and 55% of Indian tourists visit Germany for pleasure while 38% travel for business.
Romit Theophilus, director of the German National Tourist Board in India (GNTO), said that from January this year there has been a resumption of travel from India. There are around 70,000 Indian students studying in Germany, so the actual number of Indian visitors is much higher. Generally, student families also tend to visit the country.
“There’s a lot of revenge tourism and so visas have been a challenge, but we know the embassy is working very hard to get around that,” he said.
“We have started to notice that a lot of Indians especially those who are Double Income No Kids (DINKS) like to travel in August as it is usually the off peak tourist season and travel tends to be a bit easier in this moment,” Théophile said.
Recognizing an increased demand for experiences this season among visitors to the Indian market, the council is launching a new campaign to showcase its natural and cultural tourism and other sustainable tourist attractions and outdoor activities.
The campaign ‘German.Local.Culture.’ and “Embrace German Nature” will highlight authentic local experiences in urban destinations with the integration of rural areas and their sustainable tourism offerings and natural attractions.
According to ResearchAndMarkets.com, India’s outbound tourism market is expected to surpass $42 billion by the end of 2024.
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