Global Tourism Expert Cathy Holler Joins Smoove Xperience as Board Advisor


Cathy Holler, president and CEO of bespoke travel agency, Momenti Travel, has joined US travel technology company Smoove Xperience Inc. as an advisor.

UNITED STATES, May 26, 2022 / — Cathy Holler, President and CEO of bespoke travel agency Momenti Travel in Vancouver, Canada, has joined US travel technology company Smoove Xperience Inc. as an advisor.

Ms. Holler has 35 years of experience in the global tourism industry, including 20 years in executive positions focused on luxury travel.

Possessing an extremely varied career, Ms. Holler has held successful roles in internationally renowned tourism companies, including Four Seasons Hotels, luxury tour operators Travcoa and Rocky Mountaineer, luxury travel agency Tully Luxury Travel and Momenti Travel, and the Whistler Resort Association (now Tourism Whistler). For six years, she also served as a senior executive with the global luxury travel consortium, Virtuoso, as Vice President of Destination Sales and Vice President, Membership Sales and Services.

Additionally, Ms. Holler founded the Canadian tourism consulting firm Blue Ice Communications in 2001. Over the past 20 years, she has consulted with more than 80 tourism businesses in Canada, the United States, the Caribbean and North America. South: Hotels, resorts, adventure operators, tour operators, online travel companies, tourist boards, indigenous tour operators, government organizations and NGOs. Its project portfolio ranges from strategic development to implementation.

Tourism in the post-pandemic era will focus heavily on private and personalized experiences in a safe environment. Ms. Holler’s extensive expertise in the luxury travel industry will add tremendous value to bring comfort and a touch of luxury to Smoove Xperience travelers.

Discover customizable travel itineraries through the Smoove Xperience travel portal

“Ms. Holler’s extensive hands-on experience with B2B and B2C leisure tourism businesses in the United States and Canada makes her an invaluable addition to the team,” commented the President of Smoove Xperience Inc., Mr. Francis Ong. “We are confident that his extensive experience leading tourism start-ups and established organizations will help us grow and scale the business tenfold.”

About Smoove Xperience Inc.

Smoove Xperience Inc. is a travel technology company that helps tourists plan, book and manage their trips through curated travel guides, user-generated content, itinerary planning tools, local offers and promotions through its AI-powered digital mobile app. Smoove Xperience Inc., founded in the United States, champions post-pandemic tourism for travelers from Asia, making travel simple and seamless – as it should be.

For all corporate communications and partnership opportunities, please email us at [email protected]

[email protected]
Smoove Xperience
write to us here
Visit us on social media:


Comments are closed.