Hawaii Tourism Authority launches multimedia campaign to encourage responsible travel


The Hawaii Tourism Authority is launching an extensive multimedia campaign to educate travelers coming to the islands.

The initiative is part of the HTA’s efforts to improve tourism management across the state.

The campaign includes educational videos and safety messages that will be broadcast online, on airlines, at local airports and in hotels.

HTA Brand Director Kalani Kaʻanāʻanā says the overall theme of the messages is Mālama Hawaiʻi, encouraging good stewardship and responsible behavior.

He told HPR that the state agency is working closely with communities to create videos and other materials addressing concerns and issues.

“For example, O’ahu and a hotspot we’ve identified in Laniakea talk about looking respectfully at marine life from legal boundaries. And so these are direct questions where we say, ‘Hey, look away, be respectful’ “, said Ka’anā’anā. .

“On Maui, we heard from East Maui communities talking about the road to Hana, and all the traffic and traffic jams that happen because visitors stop to take a picture or just park,” a- he declared. “So what we’ve asked for in the Maui campaign specifically is that they drive with respect, don’t block the road, don’t stop in the middle of the road to take a picture, don’t do not park in illegal places, do not transgress.”

Kaʻanāʻanā says the HTA hopes the campaign will give visitors a better understanding of Hawaiʻi, its people and its culture.


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