Morocco’s National Tourist Office appoints agency to boost attendance


Four Communications will promote the new “Kingdom of Light” campaign, which aims to boost tourism in the country by showcasing the many adventures that lie within Morocco’s borders.

Jamal Kilto, UK and Ireland Director of the Moroccan National Tourism Office, said: “We look forward to working with Four Communications and expanding our business in the UK, Ireland and the Nordic countries. We are convinced that they are well placed to help us achieve our tourism objectives.

The British and Irish market is the second most important market in value for Morocco after the French market. The country has cities, beaches, coastline, various mountain ranges, mixed culture and architecture as well as food, shopping and a wide range of accommodation options.

Helen Coop, Managing Director of Travel at Four Communications, said: “We are delighted to be appointed by Morocco’s National Tourist Board as their agency for the UK, Ireland and the Nordics and will be working with our partner United Spirit for work in Scandinavia.

“The new campaign is extremely exciting and there is so much opportunity to amplify the key messages through targeted PR activity. There is a growing demand for air travel to Morocco, the number of flights from the Kingdom UK and Ireland now surpassing that of 2019 – we can’t wait to get started.

Recently, Four Communications won Public Relations and Advocacy Company of the Year at the TTG Awards for the second year.

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