New guides for tourism sector launched as Singapore prepares to welcome more visitors


SINGAPORE — Tourism businesses can consider partnering with healthcare providers to provide a safer experience, or plan off-peak visits to attractions as part of exclusive visitor itineraries.

These are among the strategies highlighted in one of two new guides launched on Friday January 28 to help the tourism sector navigate the new standards imposed by Covid-19, as Singapore prepares to welcome more travelers. international.

One of the guides contains information on tourism and lifestyle offerings for travelers, while the other offers strategies to help tourism businesses better understand consumers.

“These two resources aim to help the industry design and deliver innovative experiences that match new traveler demands,” the Singapore Tourism Board (STB) said, adding that the guides were the result of partnerships between the STB and five tourism industry associations.

These are the National Association of Travel Agents Singapore, the Association of Singapore Attractions, the Singapore Association of Conventions and Exhibition Organizers and Suppliers, the Singapore Hotel Association and the Society of Tourist Guides Singapore.

These partnerships grew out of the Emerging Stronger Tourism Task Force Alliance for Action, which was launched in June 2020 to deepen cross-sector collaboration in tourism.

The Safe Itinerary Guide outlines various strategies businesses can adopt to improve the visitor experience.

For example, companies can explore cross-industry partnerships with healthcare providers to offer travelers around-the-clock medical assistance.

The guidance also says companies should group customers into specific segments by predicting their behavior, for example, and based on their needs. This way, they can design a more personalized and authentic itinerary, instead of basing it on demographics or the purpose of their visit.

The other guide, called Experience Singapore! Compendium, consists of tourism and lifestyle offerings for leisure and business travelers across different price points and interests.

Some of the featured activities include a virtual reality flight simulator and behind-the-scenes tours for art lovers.

The guide also includes helpful information about healthcare services, such as polymerase chain reaction (PCR) testing providers and telemedicine consultation services.

STB Director of Travel Agents and Tour Guides Kenneth Lim said: “As international tourism gradually resumes, consumers will need to adhere to a variety of health and safety requirements when planning their trips. We hope these resources will come in handy as Singapore gradually reopens our borders. .”


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