Now, as travel spending begins to recover and hotel occupancy nears 2019 levels, the $1 million is intended to not only boost local tourism, but support its recovery.
Visit Tucson plans to use $750,000 this year for a digital marketing campaign to advertise Tucson across North America. According to Felipe Garcia, president and CEO of Visit Tucson, online advertisements for Tucson will be targeted at “cold, wet markets” that may be drawn to the arid climate.
“That’s the beauty of online technology, that you can choose where your ads appear,” Garcia said. “We want to make sure our advertising is effective, that we’re really bringing new people through our community.”
Culinary festival scheduled for May
The Food City of Tucson also uses its stipend to market Tucson to potential visitors, beginning with plans to create a new annual event to showcase the area’s renowned food scene.
The new food festival, the Pueblos del Maiz Fiesta, will be a celebration of the region’s rich food culture and corn farming. The festival is scheduled for the first week of May and will host tasting tours, street food stalls, cooking demonstrations, live music and film screenings.