15e November 2022

The Samoa Tourism Authority (STA) wishes to assure visitors who are already in the country and those planning their itineraries as well as the general public, that beach operators at Lalomanu under the umbrella of Aleipata Tourism Alliance (ATA) and with the support of STA, are in the process of implementing response measures, following recent social media videos that show visitors disputing fees in an attempt to access the beach and to produce content.

Although STA does not go into detail about the series of events that occurred based on the operators’ accounts, the Authority has confirmed with the Aleipata Tourism Alliance that it will convene a meeting of its members to discuss what happened with the aim of collectively deploying measures. , including standard fees between members and signage, to help protect beach operators, ensure visitors are informed and help protect the image of beautiful Samoa as a tourist destination.

Following the reopening of Samoa’s borders to international travelers on August 1st, the tourism industry has directly benefited from the gradual increase in the number of visitor arrivals, alongside the growth in air connectivity and the international marketing efforts of the STA and tour operators. These benefits have trickled down to other industries and communities that make up the tourism supply chain.

STA has recently restarted its international media visit program and has, with the support of tourism businesses, hosted media. Through these, valuable exposure via articles and features highlighting the destination was published and syndicated across multiple channels.

Although STA acknowledges that the visitors intended to produce promotional content for its channels, this did not come from its media program.

The Authority has extended its offer of support to the Alliance as part of broader collective efforts to

rebuild Samoa’s tourism economy.

STA takes this opportunity to remind visitors to liaise with tourism business owners, including site and attraction custodians, before undertaking activities and experiences (particularly beyond their location). of main stay).



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