An Egyptian designer has created a smart dress embedded with a QR code on its sleeve, which a wearer can scan for a guide to the country’s most iconic tourist attractions.
Alaa Ahmed El-Sheishtawy has created an innovative way for tourists to combine ancient Egyptian fashion with information technology.
The designer has made a dress embroidered with pharaonic motifs and a QR code which, once scanned, provides information on the country’s main tourist attractions.
Sewn into the sleeve of the dress, wearers can use their mobile phones to scan the code leading them to an app with the names, addresses, opening hours and prices of many Egyptian sites.
“There is also information about the artifacts available at each site that tourists can use to learn more about what they are seeing, especially if they don’t have a guide with them,” Ahmed said.
Originally created for her university graduation project, Ahmed needs funding to bring her “Pharose” brand to life and create several other dress designs she has sketched, as well as expand her line. fashion to include options for men and children.
“I want there to be several branches in Egypt and abroad which will encourage tourists to visit and at the same time I want to develop the app and the information available there,” she added. . the QR code that will lead them to the information uploaded to the app.
“The second characteristic is the availability of tourist attractions in Egypt, including museums, mosques and ancient sites. The information available includes their names, addresses, opening hours, to help tourists plan their days, and ticket prices for Egyptians and foreigners. There is also information about the artifacts available at each site that tourists can use to learn more about what they are seeing, especially if they don’t have a guide with them.