The planning tool, supported by launch partners Air Canada and Aeroplan, will provide Canadians with historical weather information for 11 countries and more than 50 cities.
OAKVILLE, ON, May 18, 2022 /CNW/ – The Weather Network and its French counterpart MétéoMédia today announced the launch of Travel Planner, a tool that will provide desktop, mobile web and Android app users with historical weather information for more than 50 cities in 11 countries. Travel Planner, launched with support from partners Air Canada and Aeroplan, will also include packaged travel content to inspire Canadians to explore the world. With over 20 years of historical weather data at their fingertips, users will be able to determine the best time of year to visit their favorite destinations and plan their experiences accordingly.
Historical weather data is provided by Weather Source, a US-based organization dedicated to making hyper-local weather and climate data accessible worldwide and across industries. This is the first collaboration between the organization and Pelmorex Corp., the parent company of The Weather Network & MétéoMédia, since Pelmorex Corp. made a majority investment in Weather Source in 2019.
The Trip Planner was developed based on the results of a user survey from The Weather Network and The Weather Network which confirmed that the weather was one of the most important factors when choosing a vacation destination.
“Like from Canada most trusted source of weather information, we continue to innovate and deliver products that will help Canadians make smarter decisions,” said Sam SebastianCEO of Pelmorex Corp. “For Canadians who have been eagerly awaiting the trip’s return, this planning tool will help them prepare as much as possible to fully enjoy their adventures.”
Air Canada and Aeroplan signed on to the project as an official launch partner; their campaign includes 100% share of voice from the new travel content hub, as well as ad placements and sponsored content on WeatherMedia and WeatherMediadigital platforms and the Android mobile application. Aeroplan and Air Canada’s sponsorship of the Trip Planner on The Weather Network and MétéoMédia will run in May for Aeroplan and June for Air Canada.
As the Trip Planner continues to evolve, more popular destinations will be added to inspire and prepare Canadians for future travels.
About Pelmorex Corp.
Pelmorex Corporation., founded in 1989, is an international weather information and data management company. Pelmorex owns and operates the weather brands WeatherMedia, WeatherMedia, Eltiempo.es, Climateand Otempo.pt. It also operates from Canada National Alert Aggregation and Dissemination System, which is part of the ready alert. Through constant innovation and entrepreneurship, Pelmorex has grown to reach consumers around the world, become one of the largest providers of weather information and innovate in providing data solutions and business information. By harnessing the value of weather, Pelmorex is committed to making the world smarter and safer for consumers and businesses.
Air from Canada Aeroplan is from Canada leading travel loyalty program, chosen by millions of travelers worldwide. Aeroplan helps members travel more and offers the ability to earn or redeem points on all Air Canada flights as well as the world’s largest network of airline partners, including more than 40 airlines serving hundreds of destinations around the world.
About Air Canada
Air Canada is from Canada the largest airline and the largest provider of scheduled passenger services in the Canadian market, the Canada-US transborder market and in the international market to and from Canada. In 2019, it was listed among the 20 largest airlines in the world. Air Canada is a founding member of Star Alliance™, which provides the most comprehensive airline network in the world.
For more information: [email protected]