The Yorkshire seaside town where ‘you’ll never go broke’ is ranked among the best in Britain


A Yorkshire seaside town where ‘you’ll never go broke’ has been named one of Britain’s best seaside resorts in a definitive guide to Britain’s coastal vacation spots.

Filey had the best performance in Yorkshire and eighth best in the UK in the Which? annual guide to the best beach destinations. It scored 81% in the survey of thousands of tourists, reports Yorkshire Live.

Full marks were awarded for Filey’s beach, waterfront, and overall value, though it lost marks for its lack of shopping and other tourist attractions. The town was also the UK’s top destination for cash-strapped tourists with the average hotel night costing £98.

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Even closer to home, Bridlington finished 16th from bottom with four stars for its beach but two stars for its restaurants, cafes, takeaways and pubs. It scores an overall rating of 62% with two stars for its other tourist attractions, shopping, and “peace and quiet.”

Nationally, Bamburgh, Northumberland was number one, followed by Llandudno, North Wales and St Andrews, Fife, Scotland. At the bottom of the ranking was the classic Lincolnshire resort town of Skegness, which scored 49% with a one-star rating just for shopping and tranquility.

Other Yorkshire resorts near the top of the table were Robin Hood’s Bay (79% and 12th out of 91 resorts), its larger neighbor Whitby (78% and 17th) and Saltburn (75% and 25th). In the middle of the table was Scarborough (71% and 42nd) who lost points for their lack of “peace and tranquillity”. It was fifth best for visitors on a budget, however, with a hotel stay costing an average of £85 a night.

The full table

Which ? full table

(Stations that did not meet a minimum sample size were excluded)

Who? Travel editor Rory Boland said: “The UK seaside hasn’t exploded like this since the 1960s. Holidaymakers have had such a fantastic time in their caravans, tents and beach pavilions over the past two years that a coastal break on home shores is on the cards for many, even with the lifting of restrictions on overseas travel.

“Prices for a stay in the UK have gone up, but there’s no need to pay more. For a budget holiday, it’s best to aim for an off-season trip. Head to one of the many good priced resorts with your bucket and spade, an empty stomach for cotton candy and a bunch of 2p coins and go strike it rich on the slot machines.”

Do you agree with Which’s? survey. Let us know in the comments below.

What’s great about Filey?

Clr John Casey, who represents the borough of Filey on Scarborough Borough Council, explains: “We moved here 16 years ago and we will never leave Filey. It’s small, community-minded and of course we have a seven mile beach.

“During Covid business has suffered a lot but since we’ve been inundated with tourists. There’s something for everyone but you’ll never break the bank in Filey.”

He added: “All sorts of things are happening. No one is left out.”


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