Travel Marketing Agency Wins Prestigious Skift IDEA Award for Best Creative Partner in the Tours and Activities Industry


Skift IDEA Award Winners – Tourism Marketing Agency

The Tourism Marketing Agency (TMA) won the Best Creative Partner award for its work supporting the tours, activities and experience industry during the pandemic.

I find the awards to be nothing more than something to rub your ego, but the nature of this award, and coming from Skift, really means a lot to me and my team at TMA.

—Chris Torres

GLASGOW, LANARKSHIRE, UNITED KINGDOM, Aug. 24, 2022 / — Skift has just announced the 2022 winners of the prestigious IDEA awards and Scottish agency The Tourism Marketing Agency (TMA) has won the award for Best Creative Partner for their work supporting the tours, activities and experience sector during the pandemic.

The pandemic has hit the tourism sector hard. Director Chris Torres and his team at TMA understood the need to offer free help and advice to the many tour operators worried about the future of their own businesses and livelihoods.

When the lockdowns started, TMA itself lost over 20 customers in the space of a week; Torres recognized the scale of the emergency and saw the need for the tourism sector to come together to support each other.

At the start of the pandemic, Chris and his team provided over a hundred hours of free consultations to any tour operator who needed help – most of these companies weren’t paying customers. As a result of these consultations, TMA then created a free book called “The Coronavirus Battle Plan: Marketing Through the Crisis” to offer advice to the industry on how to keep their businesses alive.

Following this, TMA then produced an in-depth, free 200+ page market research report titled “The Tours & Activities Marketing Battle Plan 2021” which surveyed over 2,000 consumers, asking them how they planned to travel in a post-covid world. Both of these books and the consultations have proven invaluable to many tour and activity providers who have read them.

“When the pandemic hit, we were all worried. We didn’t know how long it would last or if there would still be an area to go back to. I heard from so many operators who were scared to survive one of the worst times of my life, so I saw fit to create something that would bring us all together and support each other as much as possible. –Chris Torres

This support included weekly online gatherings to support each other as well as telling inspiring stories through Torres’ podcast, The Digital Tourism Show.

On winning the award, Torres said, “I have to admit, I can’t find anything more than something to rub your ego, but the nature of this award, and coming from Skift, really means a lot to me and my team at TMA. . who have worked tirelessly to help support the industry we love.

The Tourism Marketing Agency is an international digital tourism agency with partners and relationships with many global tourism brands.

Chris Torres
Tourism Marketing Agency
+44 7814 420261
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