Group becomes a member of the Global Sustainable Tourism Council


SINGAPORE, October 16, 2022 /CNW/ — Group has officially joined the Global Sustainable Tourism Council (GSTC) global network as a member. Group is one of the world’s leading travel service providers comprising of, Ctrip, Skyscanner and Qunar. Across all of its platforms, Group helps travelers around the world make informed and profitable reservations for travel products and services.

The group’s mission to “pursue the perfect journey for a better world” focuses the group’s efforts on improving the communities and the lives of the people they serve, and drives their commitment to being a leader in the world. more responsible industry.

To fulfill this mission, the Group announced its green tourism goals earlier this year, covering three key areas: launching more than 10,000 low-carbon travel products; promote sustainable travel and engage 100 million travelers in low-carbon practices; and aim to further reduce carbon emissions in its own operations.

To dig deeper into consumer sentiment on sustainable travel and share the results with the industry, Group conducted a survey that garnered responses from more than 7,700 travelers from 11 markets. The Group’s 2022 Sustainable Travel Consumer Report found that nearly eight in 10 travelers (78.7%) recognize the importance of sustainable travel. The report also revealed that the COVID-19 pandemic has been a key driver of increased consumer awareness of the impact their travels have on the planet, with 67.7% of travelers now willing to pay more for sustainable options.

To meet the growing demand for sustainable travel options, the Group’s consumer brand,, has launched its CHOOOSE carbon offset option allowing travelers to offset the CO2 emissions of their flights. This program enables customers to reduce emissions from their flights by supporting a portfolio of reliable, high-impact climate projects in line with the United Nations Sustainable Development Goals.

As a member of the GSTC, Group will support the GSTC’s mission to promote sustainable tourism standards in the travel and tourism industry. Being a member of the GSTC allows the group to to participate in the global GSTC network, contributing to the important work of the GSTC in promoting the widespread adoption of the universal principles of sustainable tourism.

“At Group, we believe that we can only solve big problems by working with our peers across the industry. That’s why we’re very excited to become a member of the GSTC, joining their global community to collaborate on sustainable travel initiatives that contribute to a more sustainable future,” said Jane Group CEO.

“At GSTC, we are delighted to welcome Group and all of its powerful brands as a member of our growing community of members. Their market power can go a long way in bringing more sustainable forms of tourism to people. more travelers around the world, and we look forward to joining in these efforts,” said Randy DurbandCEO of GSTC.

About Group Group is one of the world’s leading travel service providers comprised of, Ctrip, Skyscanner and Qunar with a mission “to pursue the perfect journey for a better world”.

Across all of its platforms, Group helps travelers around the world make informed and profitable reservations for travel products and services. Group’s technology enables partners to connect their offerings to users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform comprised of apps, websites and 24/7 customer service centers.

Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Group has become one of the world’s best-known travel groups, with a vision “to be the leading family of online travel brands and the most reliable company in the world that aspires to offer the perfect trip at the best price for every traveller”.

About the GSTC

The Global Sustainable Tourism Council® (GSTC®) sets and manages global sustainable standards, known as the GSTC Criteria. There are two sets: destination criteria for public decision-makers and destination managers, and industry criteria for hotels and tour operators. They are organized into four pillars: (A) Sustainable management; (B) Socio-economic impacts; (C) Cultural impacts; and (D) Environmental impacts (including resource consumption, pollution abatement, and biodiversity and landscape conservation). Since tourist destinations each have their own culture, environment, customs and laws, the criteria are designed to be adapted to local conditions and supplemented with additional criteria for the specific location and activity.

The GSTC Criteria form the basis of the GSTC’s assurance role for certification bodies that certify that hotels/accommodations, tour operators and destinations have sustainable policies and practices in place. GSTC does not directly certify any product or service, but provides accreditation to those who do. The GSTC is an independent and neutral body UNITED STATES-registered 501(c)3 non-profit organization that represents a diverse and global membership, including national and provincial governments, major travel agencies, hotels, tour operators, NGOs, individuals and communities – all striving to achieve best practices in sustainable tourism.

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